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Welcome to the 2007 Adventure
Travel World Summit!: “Conversion: Transforming
Possibility into Reality” |
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Summit
Program Released!
The official Summit '07 delegate
program.
Click Here
Delegates will
also receive programs at registration. |
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Delegate
Tip Sheet!
Information to help delegates
make the most of their Summit
Experience.
Click Here |
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GET
CONNECTED! Summit Connections is
your ticket to connecting to other
Summit delegates.
Click Here
for more info. |
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Keynote presenters scheduled for October 4-6 include:
the CEO of the United States’ newest air carrier, the
developer of the world’s only hybrid rocket motors used
for human spaceflight, a futurist who’s one of the
world’s most respected practitioners of the science of
man, a nationally syndicated adventure/exploration
television show host, the president of the original
‘voluntourism’ adventure tour operation, and the tourism
minister of the autonomous northern Iraqi region of
Kurdistan.
Access Keynote Speaker Details
Here.
TRENDS, including future consumers, travel trends,
leading-edge destinations and social network phenomenon,
open on DAY ONE, while THE BOTTOM LINE and BEST
PRACTICES sessions complete DAY TWO and DAY THREE.
*Preliminary Agenda: subjects, times and
speakers subject to change. |
The Summit Delegates
"Guest Program" (for spouses, significant
others, friends or family):
Summit delegates may add a single guest to join in
The Day Outside Adventures and/or each of the
three evenings of dining/entertainment.
Sessions open to the Guest Program are noted by
the orange marker (►)
throughout the Summit schedule.
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COST: |
$50 per guest for The
Day Outside Adventures |
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$50 (total) per guest
for any/all of the evening events |
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Please join Chris Chesak, ATTA’s Director of
Business Development, at the Pan-Pacific’s Dubh
Linn Gate Bar on Wednesday night, October 3rd at
7:30PM for a ‘no-host/informal” reception. |
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DAY 1: October
4th
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DAY 2: October 5th
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DAY 3: October 6th
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DAY 4: October 7th
DAY ONE:
TRENDS
We dedicate the first day of the Summit to
examining relevant trends in the global adventure
travel market today: what is happening, what’s
on the horizon, what new frontiers are opening,
and what is the “state of the industry”.
Keynotes and Breakout sessions have been
selected to examine the big picture view
of our market and relevant industries as
a way of grounding all summit delegates in
a common framework. |
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| 10:00-11:00AM |
Registration/Networking |
| Grand
Foyer |
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| 11:00AM |
Opening
General Session |
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Ballroom A |
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Summit Welcome |
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Lifetime Achievement Awards |
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Ballroom A |
Sandra Carvao, Deputy Head of the
Department of Mercado and Promotion
Techniques, United Nations World Tourism
Organization (UNWTO) |
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"Looking
back...preparing the future!" |
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12:00-12:45PM |
General
Session |
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Ballroom A
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ATTA Presents the State of
the ATTA and the Industry |
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Presenter: |
Shannon Stowell, President - Adventure
Travel Trade Association |
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Ballroom A |
Lunch
Sponsored by:
Fjord Norway
Richard Wiese, Explorer-in-Residence,
American Museum of Natural History
"Nobility
of Purpose"* |
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Richard Wiese’s keynote
is made possible by the American
Museum of Natural History. Richard
is explorer-in-residence for AMNH
Expeditions, the Museum’s
educational travel program, and
in that capacity has developed
a new series of adventure trips
premiering in 2008. |
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2:15-3:45PM |
POD #1 |
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Ballroom A |
Global Travel Market Trends |
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Presenters: |
Sandra Carvao, Deputy Chief, Market
Intelligence and Promotion Department -
World Tourism Organization (UNWTO);
Jerre Fuqua, President - First Choice
Expeditions |
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Mountain View |
Social Networking Phenomenon
- Its Impact & Potential |
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Presenters: |
Eric Brodnax, VP, Orbitz Worldwide and
General Manager - Away.com & Outside
Online; Moe Carrick, Founder & Principal -
Moementum |
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Rainbow Theater |
Identifying, Knowing, Prospecting
Tomorrow’s Adventurers |
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Presenters: |
Richard Cope, Senior Insights Manager, UK
Leisure Intelligence - Mintel; Ian Cross,
Executive Producer - Pilot Film &
Television Productions; Hugh Hough,
President – Green Team Advertising |
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Ballroom B/C |
Emerging Markets |
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Presenters: |
Nadia Billia LeBon, Director of Polar and
Special Programs - Mountain Travel Sobek;
Alicia Stevens, Senior Advisor for
International Business Development
Director - American Museum of Natural
History Expeditions |
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4:00-5:15PM |
POD #2
(repeat of POD #1) |
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Ballroom A |
Global Travel Market Trends |
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Presenters: |
Sandra Carvao, Deputy Chief, Market
Intelligence and Promotion Department -
World Tourism Organization (UNWTO);
Jerre Fuqua, President - First Choice
Expeditions |
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Mountain View |
Social Networking Phenomenon
- Its Impact & Potential |
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Presenters: |
Eric Brodnax, VP, Orbitz Worldwide and
General Manager - Away.com & Outside
Online; Moe Carrick, Founder & Principal -
Moementum |
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Rainbow Theater |
Identifying, Knowing, Prospecting
Tomorrow’s Adventurers |
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Presenters: |
Richard Cope, Senior Insights Manager, UK
Leisure Intelligence - Mintel; Ian Cross,
Executive Producer - Pilot Film &
Television Productions; Hugh Hough,
President – Green Team Advertising |
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Ballroom B/C |
Emerging Markets |
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Presenters: |
Nadia Billia LeBon, Director of Polar and
Special Programs - Mountain Travel Sobek;
Alicia Stevens, Senior Advisor for
International Business Development
Director - American Museum of Natural
History Expeditions |
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| 5:15-7:00 |
Pre-Dinner
Exhibits/Networking |
| Grand
and Valley Foyer, Ballroom B/C |
Entertainment
provided by Torry Anderson and Brandon Shuman |
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7:00-10:00PM
Ballroom A |
►Evening
Dinner/Networking/Entertainment
Sponsored by:
Canadian Tourism
Commission |
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Canada’s Tourism
Commission brings the refreshed Brand Canada
visual identity to life for the adventure
travel community. Canada is an experience that
evokes emotion and gives you the freedom to
express yourself. The opening reception shines
new light on what is unique and best in
Canada. With a back drop of Canadian food and
beverages this night bridges the gap between
traditional perceptions of Canada - simply a
place of beautiful geography - and the
country’s emerging international reputation as
a progressive, welcoming society. The program
features elements of Canadian culture that
will awaken the adventure spirit and to help
delegates KEEP EXPLORING. |
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DAY TWO:
TWO TRACKS -- THE BOTTOM LINE & BEST
PRACTICES
Today and tomorrow’s (October 6th) session
emphasis builds upon the Adventure Travel
World Summit’s “conversion” theme, and more
specifically, moving "lookers to bookers." To
this end, we have designed two core tracks for
workshop sessions: THE BOTTOM LINE track and
the BEST PRACTICES track.
THE BOTTOM LINE: Explores ways to
favorably impact your organization for
tangible, bottom-line results. With a heavy
marketing and sales emphasis, these sessions
address topics such as customer relationship
marketing, growth strategies, customer
acquisition, maximizing Web marketing and
more.
BEST PRACTICES: Offers a spectrum of
sessions to enhance your business efficiency,
effectiveness, sustainability, and mark in the
world by looking at benchmarks for excellence
from within and outside the adventure travel
market. Sessions include topics such as
agent-operator relationship building, risk
management, carbon offsets, cash flow
management, best practices for operating in
sensitive environmental destinations and more. |
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| 7:00-8:15AM |
Networking/Exhibits/Continental Breakfast |
| Grand
and Valley Foyer, Ballroom B/C |
Continental
breakfast provides delegates with morning
flexibility. October 5 and 6 opening keynotes
start promptly at 8:30AM. |
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Ballroom A |
Thornton May, Futurist - World Bank |
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“Hearts & Minds/Flat
Screens, iPods, Blackberrys, Ringtones & Wallets:
Understanding Your Future Customers” |
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9:30-10:45AM |
POD #3 |
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THE BOTTOM
LINE |
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Garibaldi A/B |
Customer Relationship Marketing
- Modeling, Delivering Success |
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Presenters: |
Kevin Johnson, President – Deluxe
Digital Media; Glenn Rowley, Co-Founder
& Director – KE Adventures; Dwight
Sholes, Co-Founder & President –
Quotient Marketing |
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Ballroom B/C |
The Market-led Route to Success in
Niche Tourism through Partnerships |
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Presenters: |
Cathy Holler, Managing Director,
Destination Sales – Virtuoso, Ltd.; Judy
Karwacki, President – Small Planet
Consulting; Hans Rood, President –
Hurtigruten (formerly Norwegian Coastal
Voyage) |
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Ballroom A |
Conversion - Bring Laser Focus
to Your Efforts |
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Presenters: |
Jeff D’Urso, Founder – Conversion
Associates; Jim Forberg, Chief Operating
Officer – Unicomm, LLC; Peter Rudy,
Director – KE Adventure Travel |
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BEST
PRACTICES |
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Rainbow Theatre |
Operating in Sensitive Environmental
Destinations |
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Presenters: |
Christina Heyniger, Principal – Xola
Consulting; Dawa Steven Sherpa,
Marketing Director - Asian-Trekking;
Richard Weiss, Principal - Strategic
Travel Consulting |
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Mountain View |
Growing Results Through Long-Term
Agent/Operator/Destination Relationships |
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Presenters: |
Nicky Fitzgerald, Marketing Director – CC
Africa;
Nandini Lahe-Thapa, Director, Tourism
Marketing & Promotion, Nepal Tourism
Board; Kurt Kutay, Founding Director &
President – Wildland Adventures;
Helen Nodland, Founder – Nodland
Enterprises |
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11:00AM-12:15PM |
POD #4 |
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THE BOTTOM
LINE |
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Mountain View |
Growth Strategies for Tour
Operators and Agents |
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Presenters: |
Jim Forberg, Chief Operating Officer –
Unicomm, LLC;
K.C. Hoppe, Director, Destination Sales,
Tour & Specialty Operators – Virtuoso,
Ltd.; Helen Nodland, Founder – Nodland
Enterprises |
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Fitzsimmons |
Tapping into the Influential
Freelance Writer Network and Improving your
Public Relations |
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Presenters: |
Don George, Web Editor and Chief –
Adventure Collection; Karen Kefauver,
Freelance Journalist -
KarenKefauver.com; Everett Potter,
Author, Journalist - Everett Potter's
Travel Report |
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Rainbow Theatre |
Indicators & Strategy
for Search Engine Optimization |
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Presenters: |
Annie Ellicott, President – LeapUp
Marketing Solutions
Jason Reckers, Chief Executive Officer –
PixelMill, Inc.
Kevin Johnson, President – Deluxe Digital
Media |
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BEST
PRACTICES |
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Ballroom B/C |
Meaningful, Profit-Driven Sustainable
Practices |
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Presenters: |
Christina Heyniger, Principal – Xola
Consulting; Simon Jones, Vice President
– Solimar International; Kristin
Lamoureux, Director, International
Institute of Tourism Studies - The
George Washington University |
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Garibaldi A/B |
Safeguarding Your Company -
Updates & Solutions
for Risk Management |
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Presenters: |
Laura Winthrop, Vice President
International Support and Analysis -
Control Risks; Gordon Janow, Director of
Programs – Alpine Ascents International;
Jim Sano, President – Geographic
Expeditions |
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12:15-1:45PM
Ballroom A |
Lunch/Networking Special
Presentation
Sponsored by:
Ecuador |
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