DAY ONE:
TRENDS
We dedicate the first day of the Summit to
examining relevant trends in the global adventure
travel market today: what is happening, what’s
on the horizon, what new frontiers are opening,
and what is the “state of the industry”.
Keynotes and Breakout sessions have been
selected to examine the big picture view
of our market and relevant industries as
a way of grounding all summit delegates in
a common framework. |
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10:00-11:00AM
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Registration/Networking |
| Grand
Foyer |
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11:00AM |
Opening
General Session |
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Ballroom A |
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Summit Welcome |
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Lifetime Achievement Awards |
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Ballroom A |
Sandra Carvao, Deputy Head of the
Department of Mercado and Promotion
Techniques, United Nations World Tourism
Organization (UNWTO) |
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"Looking
back...preparing the future!" |
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12:00-12:45PM |
General
Session |
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Ballroom A
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ATTA Presents the State of
the ATTA and the Industry |
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Presenter: |
Shannon Stowell, President - Adventure
Travel Trade Association |
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Ballroom A |
Lunch
Sponsored by:
Fjord Norway
Richard Wiese, Explorer-in-Residence,
American Museum of Natural History
"Nobility
of Purpose"* |
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Richard Wiese’s keynote
is made possible by the American
Museum of Natural History. Richard
is explorer-in-residence for AMNH
Expeditions, the Museum’s
educational travel program, and
in that capacity has developed
a new series of adventure trips
premiering in 2008. |
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2:15-3:45PM |
POD #1 |
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Ballroom A |
Global Travel Market Trends |
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Presenters: |
Sandra Carvao, Deputy Chief, Market
Intelligence and Promotion Department -
World Tourism Organization (UNWTO);
Jerre Fuqua, President - First Choice
Expeditions |
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Mountain View |
Social Networking Phenomenon
- Its Impact & Potential |
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Presenters: |
Eric Brodnax, VP, Orbitz Worldwide and
General Manager - Away.com & Outside
Online; Moe Carrick, Founder & Principal -
Moementum |
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Rainbow Theater |
Identifying, Knowing, Prospecting
Tomorrow’s Adventurers |
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Presenters: |
Richard Cope, Senior Insights Manager, UK
Leisure Intelligence - Mintel; Ian Cross,
Executive Producer - Pilot Film &
Television Productions; Hugh Hough,
President – Green Team Advertising |
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Ballroom B/C |
Emerging Markets |
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Presenters: |
Nadia Billia LeBon, Director of Polar and
Special Programs - Mountain Travel Sobek;
Alicia Stevens, Senior Advisor for
International Business Development
Director - American Museum of Natural
History Expeditions |
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4:00-5:15PM |
POD #2
(repeat of POD #1) |
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Ballroom A |
Global Travel Market Trends |
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Presenters: |
Sandra Carvao, Deputy Chief, Market
Intelligence and Promotion Department -
World Tourism Organization (UNWTO);
Jerre Fuqua, President - First Choice
Expeditions |
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Mountain View |
Social Networking Phenomenon
- Its Impact & Potential |
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Presenters: |
Eric Brodnax, VP, Orbitz Worldwide and
General Manager - Away.com & Outside
Online; Moe Carrick, Founder & Principal -
Moementum |
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Rainbow Theater |
Identifying, Knowing, Prospecting
Tomorrow’s Adventurers |
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Presenters: |
Richard Cope, Senior Insights Manager, UK
Leisure Intelligence - Mintel; Ian Cross,
Executive Producer - Pilot Film &
Television Productions; Hugh Hough,
President – Green Team Advertising |
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Ballroom B/C |
Emerging Markets |
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Presenters: |
Nadia Billia LeBon, Director of Polar and
Special Programs - Mountain Travel Sobek;
Alicia Stevens, Senior Advisor for
International Business Development
Director - American Museum of Natural
History Expeditions |
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5:15-7:00 |
Pre-Dinner
Exhibits/Networking |
| Grand
and Valley Foyer, Ballroom B/C |
Entertainment
provided by Torry Anderson and Brandon Shuman |
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7:00-10:00PM
Ballroom A |
►Evening
Dinner/Networking/Entertainment
Sponsored by:
Canadian Tourism
Commission |
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Canada’s Tourism
Commission brings the refreshed Brand Canada
visual identity to life for the adventure
travel community. Canada is an experience that
evokes emotion and gives you the freedom to
express yourself. The opening reception shines
new light on what is unique and best in
Canada. With a back drop of Canadian food and
beverages this night bridges the gap between
traditional perceptions of Canada - simply a
place of beautiful geography - and the
country’s emerging international reputation as
a progressive, welcoming society. The program
features elements of Canadian culture that
will awaken the adventure spirit and to help
delegates KEEP EXPLORING. |
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DAY TWO:
TWO TRACKS -- THE BOTTOM LINE & BEST
PRACTICES
Today and tomorrow’s (October 6th) session
emphasis builds upon the Adventure Travel
World Summit’s “conversion” theme, and more
specifically, moving "lookers to bookers." To
this end, we have designed two core tracks for
workshop sessions: THE BOTTOM LINE track and
the BEST PRACTICES track.
THE BOTTOM LINE: Explores ways to
favorably impact your organization for
tangible, bottom-line results. With a heavy
marketing and sales emphasis, these sessions
address topics such as customer relationship
marketing, growth strategies, customer
acquisition, maximizing Web marketing and
more.
BEST PRACTICES: Offers a spectrum of
sessions to enhance your business efficiency,
effectiveness, sustainability, and mark in the
world by looking at benchmarks for excellence
from within and outside the adventure travel
market. Sessions include topics such as
agent-operator relationship building, risk
management, carbon offsets, cash flow
management, best practices for operating in
sensitive environmental destinations and more. |
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7:00-8:15AM |
Networking/Exhibits/Continental Breakfast
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| Grand
and Valley Foyer, Ballroom B/C |
Continental
breakfast provides delegates with morning
flexibility. October 5 and 6 opening keynotes
start promptly at 8:30AM. |
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Ballroom A |
Thornton May, Futurist - World Bank |
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“Hearts & Minds/Flat
Screens, iPods, Blackberrys, Ringtones & Wallets:
Understanding Your Future Customers” |
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9:30-10:45AM |
POD #3 |
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THE BOTTOM
LINE |
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Garibaldi A/B |
Customer Relationship Marketing
- Modeling, Delivering Success |
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Presenters: |
Kevin Johnson, President – Deluxe
Digital Media; Glenn Rowley, Co-Founder
& Director – KE Adventures; Dwight
Sholes, Co-Founder & President –
Quotient Marketing |
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Ballroom B/C |
The Market-led Route to Success in
Niche Tourism through Partnerships |
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Presenters: |
Cathy Holler, Managing Director,
Destination Sales – Virtuoso, Ltd.; Judy
Karwacki, President – Small Planet
Consulting; Hans Rood, President –
Hurtigruten (formerly Norwegian Coastal
Voyage) |
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Ballroom A |
Conversion - Bring Laser Focus
to Your Efforts |
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Presenters: |
Jeff D’Urso, Founder – Conversion
Associates; Jim Forberg, Chief Operating
Officer – Unicomm, LLC; Peter Rudy,
Director – KE Adventure Travel |
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BEST
PRACTICES |
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Rainbow Theatre |
Operating in Sensitive Environmental
Destinations |
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Presenters: |
Christina Heyniger, Principal – Xola
Consulting; Dawa Steven Sherpa,
Marketing Director - Asian-Trekking;
Richard Weiss, Principal - Strategic
Travel Consulting |
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Mountain View |
Growing Results Through Long-Term
Agent/Operator/Destination Relationships |
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Presenters: |
Nicky Fitzgerald, Marketing Director – CC
Africa;
Nandini Lahe-Thapa, Director, Tourism
Marketing & Promotion, Nepal Tourism
Board; Kurt Kutay, Founding Director &
President – Wildland Adventures;
Helen Nodland, Founder – Nodland
Enterprises |
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11:00AM-12:15PM |
POD #4 |
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THE BOTTOM
LINE |
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Mountain View |
Growth Strategies for Tour
Operators and Agents |
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Presenters: |
Jim Forberg, Chief Operating Officer –
Unicomm, LLC;
K.C. Hoppe, Director, Destination Sales,
Tour & Specialty Operators – Virtuoso,
Ltd.; Helen Nodland, Founder – Nodland
Enterprises |
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Fitzsimmons |
Tapping into the Influential
Freelance Writer Network and Improving your
Public Relations |
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Presenters: |
Don George, Web Editor and Chief –
Adventure Collection; Karen Kefauver,
Freelance Journalist -
KarenKefauver.com; Everett Potter,
Author, Journalist - Everett Potter's
Travel Report |
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Rainbow Theatre |
Indicators & Strategy
for Search Engine Optimization |
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Presenters: |
Annie Ellicott, President – LeapUp
Marketing Solutions
Jason Reckers, Chief Executive Officer –
PixelMill, Inc.
Kevin Johnson, President – Deluxe Digital
Media |
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BEST
PRACTICES |
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Ballroom B/C |
Meaningful, Profit-Driven Sustainable
Practices |
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Presenters: |
Christina Heyniger, Principal – Xola
Consulting; Simon Jones, Vice President
– Solimar International; Kristin
Lamoureux, Director, International
Institute of Tourism Studies - The
George Washington University |
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Garibaldi A/B |
Safeguarding Your Company -
Updates & Solutions
for Risk Management |
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Presenters: |
Laura Winthrop, Vice President
International Support and Analysis -
Control Risks; Gordon Janow, Director of
Programs – Alpine Ascents International;
Jim Sano, President – Geographic
Expeditions |
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12:15-1:45PM
Ballroom A |
Lunch/Networking Special
Presentation
Sponsored by:
Ecuador |
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2:00-3:30PM |
POD #5 |
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THE BOTTOM
LINE |
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Rainbow Theatre |
Pacing the Web’s Lightning-Speed
Advances |
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Presenters: |
Eric Brodnax, VP, Orbitz Worldwide and
General Manager - Away.com & Outside
Online; Robin Goldberg, SVP, Marketing &
Business Development – Blurb; Anupam
Gupta, President - Mixpo, Inc.
Jason Reckers, Chief Executive Officer –
PixelMill, Inc. |
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Garibaldi A/B |
Customer Acquisition Strategies
for Tour Operators & Agents |
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Presenters: |
Annie Ellicott, President – LeapUp
Marketing Solutions;
Peter Rudy, Director – KE Adventure
Travel;
Jeff D’Urso, Founder – Conversion
Associates |
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Mountain View |
Creating, Maximizing, Leveraging
Loyalty |
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Presenters: |
Helen Nodland, Founder – Nodland
Enterprises; Dwight Sholes, Co-Founder &
President – Quotient Marketing
Alicia Stevens, Senior Advisor for
International; Business Development
Director - American Museum of Natural
History Expeditions |
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BEST
PRACTICES |
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Ballroom A |
Carbon Offsets - Science, Debate & Solutions |
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Moderator: |
Costas Christ, President – Adventure
Council |
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Presenters: |
Erik Blachford, Chief Executive Officer
– TerraPass;
Richard Edwards, Partner - Native Energy
Travel Offsets; Brian Mullis, President
– Sustainable Travel International; Jim
Sano, President – Geographic Expeditions;
Michael Kaye, President - Costa
Rica/Nicaragua Expeditions |
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Ballroom B/C |
Margins & Product Mix - Zeroing in on
Profitability |
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Presenters: |
Richard Bowden-Doyle, Executive Chairman -
Conservation Corporation Africa; Zach
Rabinor, Founder/President – Journey
Mexico; Glenn Rowley, Co-Founder &
Director, KE Adventure Travel |
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Ballroom A |
His Excellency Nimrud Baito
Youkhana, Minister of Tourism for Kurdistan -
Ministry of Tourism, Kurdistan, Erbil |
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"Exploring the Cradle of
Civilization" |
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Ballroom A |
Ed Wilson, President and CEO, Earthwatch
Institute |
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"A New Global
Citizenship" |
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5:15-7:00PM
Grand
and Valley Foyer, Ballroom B/C |
Pre-Dinner
Exhibits/Networking
Entertainment provided by Torry
Anderson and Brandon Shuman |
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Ballroom A |
Women in
Adventure Travel
Network & Nosh
Outdoor Industries
Women's Coalition (OIWC)
joins
forces with Adventure Travel Trade Association
to present Women in Adventure Travel: Network
& Nosh, an opportunity for women who work in
the adventure travel industry to come together
during the Adventure Travel Summit. During
Network & Nosh, learn about the services OIWC
offers in the outdoor, bike, and snow
industries and the opportunities available for
the adventure travel industry. Plus, enjoy
this time to mingle with other women and
discuss the unique experiences, opportunities
and challenges of being a woman in the
industry. |
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Garibaldi A/B |
Mountain Lodges of Peru
Mountain Lodges of Peru
is pleased to invite
all members of ATTA interested in marketing
Latin America and especially Peru to an audio
visual presentation on the Mountain Lodges of
Peru program and the First Class Lodge to
Lodge Trek across the Andes to Machu Picchu.
The program will be presented by Enrique Umbert, Jr., General Manager of Mountain
Lodges of Peru and introduction by Leo Le Bon,
Marketing Director of MLP. |
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7:00-10:00PM
The Hilton Whistler
Resort & Spa |
►Evening
Dinner/Networking/Entertainment
Sponsored by:
Alpine Tourist
Commission &
Best of the Alps |
This special night is co-hosted by the Alpine
Tourist Commission (ATC) – made up of five
nations (Switzerland, Germany, France, Italy
and Austria) – and Best of the Alps (BOTA), a
consortium representing 12 “Best of the Alps”
resorts from these countries. One hundred and
fifty years ago the British established the
Alpine Club in Zermatt, lending credence to
the region’s position as the cradle of
adventure sports. Poets, painters, writers and
explorers were (and still are) inspired by the
beauty of this region. Exploring the Alps will
not only offer an interaction with the people
living there but also allow you to experience
the diversity of fauna and flora, of
traditions and customs, of food and
architecture, and of languages and cultures.
It is time to rediscover the Alps, where
adventure sport has its roots and is alive and
kicking, and where sustainability and
environmental care practices are industry
leading. Join us for an interactive night of
networking and excellent fare and emceed by
comic performer, Henry Camus*. Our hosts are
bringing the Alps to Summit delegates with
five different food stations with specialties
representing all the Alpine countries,
complimented by traditional and contemporary
music, plus a 25-print gallery of National
Geographic photographer Catherine Karnow’s
work, “Walk my Alps” photo exposé.
*With a unique range from comic cabaret to
superb acrobatic skill and a sense of humor
rooted somewhere between New York and
Effretikon, international stage and television
performer Henry Camus delivers an unlikely
combination of Swiss country-side naivete,
cultural clashes, polyglot puns, improbable
balancing acts and anything from clubs to
furniture are juggled to perfection in his
hands. |
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