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| 7:30am - 5:30pm |
To kick
off this event we invite Summit Delegates to
the Day
Outside, filled with
excursions and activities in the Puget Sound region. |
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6:00 - 8:00pm
ODYSSEY |
REGISTRATION, Welcome, Wine & Food Reception
- bell harbor international conference center |
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Official welcome to the
Adventure Travel World Summit |
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Your
Summit Emcee Moe Carrick, Founder & Principal Moementum |
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8:15 - 8:30pm
BAY AUDITORIUM |
ATTA Welcome & Lifetime achievement awards
presentation
Welcome by ATTA Director, Chris Doyle |
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8:30 - 9:30pm
BAY AUDITORIUM |
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KEYNOTE -- Presented by
Trinidad & Tobago |
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Keynote Welcome: Francis X. Farrell, Vice President & Publisher,
National Geographic Adventure; Courtenay Rooks, Managing
Director, Paria Springs Eco-Community, also representing, The
Tourism Development Company of Trinidad & Tobago |
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Keynote Presenter:
Wade Davis, Anthropologist and National Geographic
Explorer-in-Residence
Light at the Edge of the World: A Journey through the Realm of
Vanishing Cultures
Davis will discuss the loss of native cultures and how conservation
can help save cultural diversity worldwide. Davis has published
scientific and popular articles on subjects ranging from the global
biodiversity crisis and the ethno-botany of South American Indians
to Haitian voodoo and Amazonian mythologies. Recently, work has
taken him to Peru, Borneo, Tibet, the Arctic, Venezuela’s Orinoco
Delta and northern Kenya.
"Light at the Edge of the World: A Journey through the Realm of
Vanishing Cultures," will focus on the loss of cultural diversity
worldwide. Implicit in Davis' message is that the decline of
biological and cultural diversity go hand in hand – just as we face
a biological crisis indicated by a loss of species, we also face a
cultural crisis as indigenous cultures and languages vanish. |
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7:00 - 7:45am
Pre-Function Lobby |
Continental Breakfast & late Registration |
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8:00 - 8:10am
BAY AUDITORIUM |
ATTA WELCOME
by Shannon Stowell, President |
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8:10 - 9:00am
BAY AUDITORIUM |
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KEYNOTE
-- Presented by
DISCOVER
Magazine |
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Keynote Welcome: Chris Doyle, ATTA,
Director |
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Keynote Presenter:
Mary C. Pearl, Ph.D., Columnist, “Natural Selections,” DISCOVER Magazine
Global Perspectives: Securing Better Futures with Science Behind
Adventure
Mary Pearl is a leading conservationist and a scientist, with hands-on experience in wildlife biology as well as community-based tourism in countries as diverse as Papua New Guinea, Indonesia, and Belize. She will share her experiences as president of Wildlife Trust and as a scientist working to conserve ecosystems in localities around the world. She will speak on how the consequences of global warming, including newly emerging diseases, weather fluctuations, and even wildlife migration disruptions, may affect adventure travel. She will also discuss the new challenges to protected areas and parks around the world, the importance of locally-based conservation beyond parks, and the special role the travel community can play in helping to secure a sustainable future for humans and nature alike. |
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9:00 - 10:00am
BAY AUDITORIUM |
STATE OF THE INDUSTRY REPORT |
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Presenters: |
Shannon Stowell, President -
Adventure Travel Trade Association; Frank Hugelmeyer,
President - Outdoor Industry Association |
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| 10:30am - 12:00am |
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better business |
PARTNERSHIPS roundtable
MARINA
CONFERENCE ROOM |
| Topic: |
Supply Chain Collaboration: Tourism Boards,
DMOs, Operators, Suppliers |
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Presenters:
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Kurt Kutay,
President - Wildland Adventures; Urs Eberhard, Vice Director -
Switzerland Tourism; Praveen Moman, Managing Director - Volcanoes
Safari; Courtenay Rooks, Founder/Managing Director - Pariah Springs;
James Hepple, President and Director - Tourism Trinidad and Tobago
Tourism Development Company |
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BUSINESS
STRATEGY
WORKSHOP
PACIFIC BOARD ROOM |
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Topic: |
Business Planning, Modeling & Analysis,
and Transition Planning |
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Presenters: |
Richard Weiss, President - Strategic
Travel Consulting; Christina Heyniger, Founder/President -
Xola Consulting; Alex Picou, Managing Director - Libra
Securities, LLC, Travel & Leisure Group; Bill Bryan,
Co-Founder & Chairman - Off the Beaten Path, LLC; Russell Walters,
President - Northern Outdoors |
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RESPONSIBLE
TOURISM
FORUM
BAY AUDITORIUM |
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Topic: |
Ecotourism That Works:
Practical Solutions From and For Destinations & Tour Operators |
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Presenters: |
Neel Inamdar, Ecotourism Business
Advisor - Conservation International; Ben Bressler, Director -
Natural Habitat Adventures; Abraham Foss - Innovation Norway;
Gustavo Timo, Co-Founder & Executive Coordinator - ABETA
(Associação Brasileira das Empresas de Turismo de Adventura); Javier Lopez,
Co-Founder & Director - Cascada Expeditions; Brook
Wilkinson, Associate Consumer News Editor - Condé Nast
Traveler |
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Marketing & selling adventure |
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MARKETING
TRENDS
COVE CONFERENCE ROOM |
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Topic: |
Awakening Consumers:
Value-expectations, Influence, Hands-on, Minds-on Travel Trends** |
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Presenters: |
Hugh Hough, President - Green Team
Advertising; Brian Fagan, Archaeologist & Author |
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MARKETING
techniques
ADMIRAL'S LOFT, ODYSSEY (Downstairs) |
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Topic: |
Maximizing Marketing Methods, Mediums &
Mixes with Limited Budgets** |
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Presenters: |
Annie Ellicott, President - LeapUp
Marketing Solutions; Evan Wood, President - JumpWood Marketing
Consulting; Richard Edwards, Executive Director - Trusted
Adventures |
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PUBLIC
RELATIONS
FORUM
SOUND
CONFERENCE ROOM |
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Topic: |
What’s the
Next Black for Media; The Endless Quest for the Next Frontier in
Travel** |
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Presenters: |
Nancy Harrison - Adventure Travel Media
Source (ATMS); Michael Behar, Freelance Writer - (National
Geographic, Outside, Wired, Economist…); Leslie
Weeden, Travel Director - Outside magazine; Everett
Potter, Freelance Writer - (USA Weekend, National
Geographic Traveler, Skiing Magazine…); John Rasmus,
Founder & Editor In Chief - National Geographic Adventure |
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12:00 - 12:30pm
HARBOR
DINING ROOM |
LUNCH |
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LUNCH & KEYNOTE (Keynote begins
promptly at 12:30pm) |
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12:30 - 1:30pm
HARBOR
DINING ROOM |
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LUNCH & KEYNOTE |
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Keynote Welcome: Chris Doyle, ATTA,
Director |
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Keynote Presenter:
Joe Robinson, Author, "Work to Live: The Guide
to Getting a Life"
Selling Adventure as a Need in a Hardened, 24/7 World
The adventure travel community is sitting on a potential gold
mine. Robinson shows us how to sell adventure as a necessity, as a
health product, best medicine and ultimate annual tune-up for the
body and mind in this overworked, overbooked, overcooked world. He
argues the industry must migrate from defeatism and fringe-ism and
into an aggressive marketing effort around the value of adventure
and direct experience, which, according to the latest science,
provides exactly what everyone (not a few hard-core athletes) wants
– novelty, challenge and direct engagement. |
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2:00 - 3:30pm
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better business |
PARTNERSHIPS roundtable
HARBOR DINING ROOM |
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Topic: |
Mutual Gain Through Strategic Marketing
Alliances |
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Presenters: |
Richard Weiss, President - Strategic
Travel Consulting; Richard Edwards, Executive Director -
Trusted Adventures; Rick Hemmerling, President, Director of
Product Dev. - ExOfficio; Adam Ziegelman, Director of
Marketing - Eagle Creek Travel Gear |
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BUSINESS
STRATEGY
roundtable
PACIFIC BOARD ROOM |
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Topic: |
Crisis Recovery and Transition - Hear
how Nepal and Thailand are dealing with, and recovering from,
human, political, and natural crises. |
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Part One - Presenters: |
Tek B Dangi, CEO - Nepal Tourism Board;
Ang Tshering Sherpa, President - Nepal Mountaineering
Association |
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Part Two- Presenter: |
Mr. Sethapon Chindanon - Tourism
Authority of Thailand, North America |
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RESPONSIBLE
TOURISM
roundtable
BAY AUDITORIUM |
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Topic: |
Community Based Tourism That Works:
Incentivizing Local Communities & Indigenous Peoples |
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Presenters: |
Jim Kane, Co-founder & President -
Culture Xplorers; Praveen Moman, Managing Director - Volcanoes
Safaris; Christine Mackay - Crooked Trails; Les Carlisle, Group Conservation Manager - CC Africa |
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Marketing & selling adventure |
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MARKETING
targets
workshop
MARINA
CONFERENCE ROOM |
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Topic: |
Smart Segmentation & Niche Marketing
Strategies, Plus the Tools to Execute** |
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Presenters: |
Evan Wood, President - JumpWood
Marketing Consulting; Kathy Moyer Dragon, Founder & Owner, The
Dragons Path & Activewomen.com |
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public
relations
forum
SOUND
CONFERENCE ROOM |
|
Topic: |
What’s the
Next Black for Media; The Endless Quest for the Next Frontier in
Travel** |
|
|
|
Presenters: |
Nancy Harrison - Adventure Travel Media
Source (ATMS); Michael Behar, Freelance Writer - (National
Geographic, Outside, Wired, Economist…); Leslie
Weeden, Travel Director - Outside magazine; Everett
Potter, Freelance Writer - (USA Weekend, National
Geographic Traveler, Skiing Magazine…); John Rasmus,
Founder & Editor In Chief - National Geographic Adventure |
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marketing
tools
roundtable
COVE CONFERENCE ROOM |
|
Topic: |
Customer Relationship Management:
Attracting and Retaining Domestic and International Customers** |
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Presenters: |
Pete Wheelan, Chief Operating Officer -
Blurb.com; Bruce Palmer, Director of Admission and Marketing -
National Outdoor Leadership School (NOLS) |
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| 3:45 - 5:15pm |
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better business |
risk
management
Training
SOUND
CONFERENCE ROOM |
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Topic: |
Risk Management Seminar - Simple, yet
Effective Techniques for Identifying and Managing your Risks |
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Presenters: |
Greg Takehara, VP Claims - The Berkely
Group; Jim Sano, President - Geographic Expeditions; Phillip
Morris, Executive Vice President; MedjetAssist |
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operator networking
forum
HARBOR DINING ROOM |
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Topic: |
Accessing the North American Tour Operator
Market |
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Presenters: |
Helen Nodland, Strategic Development
Director - Nodland Travel Enterprises; Kurt Kutay, Director -
Wildland Adventures; Javier Lopez - Cascada Expediciones;
Courtenay Rooks, Naturalist/Managing Director - Paria Springs |
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BUSINESS
STRATEGY
WORKSHOP
MARINA
CONFERENCE ROOM |
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Topic: |
Translating Proven Adventure Product into New
Markets - Exploring Case Studies |
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Presenters: |
Nicky Fitzgerald, Sales & Marketing
Director - CC Africa |
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Marketing & selling adventure |
|
marketing
tools
roundtable
COVE CONFERENCE ROOM |
|
Topic: |
Customer Relationship Management:
Attracting and Retaining Domestic and International
Customers** |
|
|
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Presenters: |
Pete Wheelan, Chief Operating Officer -
Blurb.com; Bruce Palmer, Director of Admission and Marketing -
National Outdoor Leadership School (NOLS) |
|
|
marketing
trends
roundtable
PACIFIC BOARD ROOM |
|
Topic: |
Awakening Consumers:
Value-expectations, Influence, Hands-on, Minds-on Travel Trends** |
|
|
|
Presenters: |
Hugh Hough, President - Green Team
Advertising; Brian Fagan, Archaeologist & Author |
|
|
marketing
tools
roundtable
BAY AUDITORIUM |
|
Topic: |
SEO (Search Engine Optimization) - What You
Need to Know** |
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Presenters: |
Elisabeth Osmeloski, Managing Editor -
Search Engine Watch; Stuart Jenner, Principal
Marketek Consulting Group; Annie Ellicott, President - LeapUp
Marketing Solutions |
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5:15 - 5:30pm
BAY AUDITORIUM |
Industry & Summit Annoucnements |
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5:30 - 7:00pm
Pre-Function Lobby |
Networking, wine & food reception
Presented by Adventure Central |
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7:00pm
|
Open
Networking Night
Seattle's "Taste of the World" Hot Spots
Recommendations |
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|
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7:00 -
7:45am
Pre-Function Lobby |
continental Breakfast &
networking |
7:45 - 8:45am
BAY AUDITORIUM |
Special Presentation Breakfast
Around the World in 60 Minutes -- Kaleidoscope of
Indigenous/Aboriginal Community Success Stories
Introduction by National Geographic Adventure Editor in
Chief John Rasmus |
| |
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Presenters: |
Paula Amos, Executive Director - Aboriginal
Tourism Association of British Columbia; Praveen Moman,
Managing Director - Volcanoes Safaris; Kien Tran Trong, CEO -
Buffalo Tours; Huaorani leader Moi Enomenga |
|
8:45 - 9:45am
BAY AUDITORIUM |
OPEN INDUST |
