2009
Summit Program PDF (5 Megabytes)
Please think twice before printing the program from home, as you will receive a copy upon checking in at the Summit. The program is made from 100% recycled content (15% for the cover).
*Agenda subject to
change. ~Updated October 15, 2009
- DAY 1 - OCTOBER 19
- DAY 2 - OCTOBER 20
- DAY 3 - OCTOBER 21
- DAY 4 - OCTOBER 22
DISCOVER QUEBEC!
Outdoor animation station at Le Manoir
Richelieu
October 18th & 19th from 12PM to 6PM
On arrival to
the Summit, you will have the
opportunity to explore Quebec's true
nature by meeting the people
that create the magic behind each
adventure. Outfitters from the 4 corners
of the province will gather at the
Manoir for this special exchange that
will make your imagination run wild.
The Northern Village, The Aboriginal
Village, Earth and Stone and Wind and
Tides will be the themes of this venue.
Guides and outfitters will tell their
stories, talk about their culture and
explain how it all connects to the
activities they now offer. You won't
want to miss this colorful and festive
experience.
This unique opportunity is proudly
offered by members of Aventure
Écotourisme Québec and his partners.
THE REAL HUB! - At last, we will step
away from our computers and The HUB
community website for some real time,
real life networking and mingling! Join
the ATTA and other Summit Delegates at
this casual no-host networking event at
7:00PM at the Fairmont bar area in the
lobby.
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Start |
End |
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8:00 AM |
8:30 AM |
Gear up for your Day of Adventure
with Eddie Bauer!
Stop by the yellow tent in the lower
lobby to check out product demos
from
First Ascent - a new line of
expedition-quality apparel and gear
from Eddie Bauer, built by some of
the best mountain guides in the
world. First come, first serve.
Quantities are limited so don't miss
out. While there, register to win a
First Ascent Maximus 150 Duffel Bag
(retail value $119 USD). |
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8:30 AM |
4:00 PM |
DAY OF ADVENTURES |
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Opening day networking adventures
are made available to all Summit
delegates. It gives our host
destinations the opportunity to
fully showcase their adventure
travel potential, and to help
connect visiting operators, agents
and journalists with local
suppliers. Opportunities in and
around the Charlevoix region will
include such activities as hiking,
paddling, whale watching, climbing
and more. |
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5:30 PM |
6:00 PM |
SPEAKER/CONTRIBUTOR RECEPTION
(Invitation Only) |
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Murray Room |
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6:00 PM |
7:00 PM |
All-delegation-Networking-Reception |
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Malbaie AB |
 This evening is brought to you by Tourisme Québec and its partners: Aventure Écotourisme Québec, Québec Aboriginal Tourism Corporation, Québec National's Parks, Kativik Regional Government, Charlevoix Tourism, Saguenay - Lac-Saint-Jean Tourism and Fairmont's Le Manoir Richelieu. The cocktail entertainment will include a special
Aboriginal Cultural presentation. |
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7:00 PM |
10:00 PM |
OPENING FESTIVITIES AND KEYNOTE |
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Richelieu ABC |
Dinner
event hosted by Tourisme Québec and
partners. Please join us as we
celebrate the four seasons and many
facets of Adventure in Québec with a
wonderful selection of food, wine
and authentic entertainment. |
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Québec Night Guest
Speakers:
Dinner & Québec Night Presentations:
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Start |
End |
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8:00 AM |
12:00 PM |
MARKETPLACE
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Buyers, specialty adventure travel
agents and travel journalists
connect for pre-set appointments
with tour operators and ground
suppliers representing destinations
worldwide.
Click here for full
Marketplace details.
Also, be sure to visit the
Exhibitors throughout the Summit for
information and give-aways.
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10:00 AM |
12:00 PM |
Attend the
director's cut of the film, 3 Peaks 3
Weeks!
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Richelieu ABC |
Made possible by Michael Brown of Serac Adventure Films
Join
Michael Brown for his,
director’s, perspective on adventure
travel filmmaking. He’ll share
insights that can help your
organization translate your concepts
and stories into films that you can
use to make a difference!
>>Click here for full
details...
3 Peaks 3 Weeks Challenge,
Africa,
www.3peaks3weeks.org
Michael Brown’s made films
on all seven continents,
been awarded more than fifty
film festival awards and
has been to the top of Everest
four times. Along this
incredible journey he has
experienced great rewards
and deep sorrows. He was
part of historic events like
blind climber Erik Weihenmayer's ascent of
Everest and felt the pain of
the tragic loss of friends
in the mountains. He tells
stories that bring it all
together and puts meaning
behind the risks required to
make adventure travel films.
"3
Peaks 3 Weeks is about
dedication, motivation and
inspiring individuals to
climb higher and push harder
for Africa's future than
they ever thought possible."
Synopsis:
3 Peaks 3 Weeks Challenge,
Africa
A team of 10 women from
Australia and the USA come
together to attempt to climb
three of Africa’s highest
peaks in less than three
weeks. By challenging
themselves to climb Mt.
Kenya (5,199m), Mt. Meru
(4,666m), and Mt.
Kilimanjaro (5,893m) they
hope to raise money and
awareness for three key
issues affecting East Africa
today: environment,
education, and HIV/AIDS.
Preview a trailer of the
film here,
which offers a bit of the
evocative and provocative
nature of the film.
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12:00 PM |
12:15 PM |
Networking BREAK |
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12:15 PM |
1:45 PM |
A Lunch IN
NORWAY |
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Richelieu ABC |
 Welcome
to a land so spectacular that parts
have earned UNESCO World Heritage
status. Find out why Norway is the
next adventure paradise –
and maybe win a trip to “the land
powered by nature”, with airfare provided by National Geographic
Adventure! And, join Teva as they
announce the winners of the
first-ever ATTA Tour Operator
Scholarship Program, Presented by
Teva. |
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2:00 PM |
4:00 PM |
MEET THE PRESS - PART I
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Join in on one of the ATTA Summits’
most popular programs. Each
concurrent session starts with fresh
panels of journalists (including
international media representatives)
who will discuss their outlet, their
editorial calendars and upcoming
projects. Each panel is followed by
Q & A where delegates gain insights
into how to work with and
effectively pitch travel
journalists. Q & A is followed by
one-on-one brief pitch sessions with
targeted media of choice.
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*Meet the Press: Round two is set
for October 21 from 4:00PM – 5:45PM
and will feature new perspectives
from a fresh group of journalists,
along with more chances to discuss
strategies, pitch ideas, editorial
calendars and more with those who
have the influence and ability to
help you tell your story.
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| 2:00 PM |
4:00 PM |
Marketplace
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|
Lobby |
(This two hour Marketplace extension
runs concurrent with Meet the
Press.) |
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Buyers, specialty adventure travel
agents and travel journalists
connect for pre-set appointments
with tour operators and ground
suppliers representing destinations
worldwide.
Click here for full
Marketplace details.
Also, be sure to visit the
Exhibitors throughout the Summit for
information and give-aways.
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4:00 PM |
4:15 PM |
Networking Break |
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4:15 PM |
6:00 PM |
Meeting of the
Minds – Part I
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Interactive round-table sessions
geared to help stimulate early
Summit networking and discussions
among special interest affinity
groups. ATTA guided, this
delegate-led Meeting of the Minds
carry pre-published agendas designed
to address key
challenges/opportunities brought
forth by the global adventure travel
industry for collective
brainstorming, dialogue and debate.
Learning's and outcomes of this
first Meeting of the Minds will be
collected and serve as the starting
point for the final day’s Meeting of
the Minds, Part II.
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6:00 PM |
7:00 PM |
 COCKTAILS
WITH BRAZIL
Raise a drink, while discovering the
rich diversity of adventure product
that you can only find in Brazil.
Soon you’ll know why it’s ‘Sensacional!’ |
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7:00 PM |
7:45 PM |
Keynote
PRESENTATION |
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Richelieu ABC |
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7:45 PM |
10:00 PM |
Mexico RECEPTION |
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Richelieu ABC |
 Mexico is a land of diversity. From tropical rain forests to amazing deserts, from glacier peaked mountains to spectacular beaches. Adventure Travel is Mexico´s next great frontier!
With special guest:
David O’Conner - President , Aid To
Artisans |
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Start |
End |
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7:00 AM |
9:00 AM |
Excellence-Breakfast Aventure
Écoutourisme Québec |
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During the "Excellence-Breakfast",
Aventure Écotourisme Québec (AEQ)
will proudly announce the winners of
its "Excellence Awards" to members
who have offered high quality
services and activities. AEQ members
that will be recognized have shown
outstanding involvement in special
projects implemented with high
standards and professionalism
throughout 2009, thus contributing
in the advancement of adventure
tourism and ecotourism in Québec.
* Activity to be held in French.
Invite only. |
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7:30 AM |
8:30 AM |
Association
Partnership Forum |
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Malbaie A |
 ATTA Association Partners & those interested in learning more about association memberships are invited to join and learn about the initiatives of this thriving group. |
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9:00 AM |
10:00 AM |
Transformative Thinking
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Richelieu ABC |
For
each of the two, one hour
Transformative Thinking sessions for
October 21 (the first
9:00-10:00AM and the second 10:30-11:30AM), the entire Summit
delegation will gather for a short
series of fast-paced, thought-provoking talks
meant to leave a positive and
lasting impression – talks that
inspire us, transform us, and can
lead to heightened levels of
innovation, creativity and
productivity.
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10:00 AM |
10:30 AM |
COFFEE BREAK WITH PERU |
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10:30 AM |
11:30 AM |
Transformative Thinking, Part 2
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Richelieu ABC |
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11:30 AM |
11:45 AM |
Networking Break |
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11:45 AM |
1:15 PM |
A lunch IN THE
ALPS |
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Richelieu ABC |
 The Alpine Tourist Commission / Best of the Alps invite you to don complimentary glasses for a 3-D immersion into the culture, beauty, and adventure of the original adventure travel destination: The Alps. |
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1:15 PM |
1:30 PM |
Networking Break |
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| 1:30 PM |
2:30 PM |
Featured Presentation! |
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Richelieu ABC |
ADVENTURE TRAVEL: 2015
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Witness, share and contribute to our
industry's collective vision for a
progressive and sustainable future.
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2:30 PM |
2:45 PM |
Networking Break
WITH SCOTLAND
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2:45 PM |
3:45 PM |
“Crash Courses”
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Short courses for the quick-study
with take-to-the-office-tomorrow
insights, strategies, tactics and
tools.
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3:45 PM |
4:00 PM |
Networking Break |
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4:00 PM |
5:45 PM |
MEET THE PRESS -
PART II (Repeat)
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Join in on one of the ATTA Summits’
most popular programs. Each
concurrent session starts with fresh
panels of journalists (including
international media representatives)
who will discuss their outlet, their
editorial calendars and upcoming
projects. Each panel is followed by
Q & A where delegates gain insights
into how to work with and
effectively pitch travel
journalists. Q & A is followed by
one-on-one brief pitch sessions with
targeted media of choice.
(Click the speaker name for bio &
session write-up.)
Group A:
Print Media & Freelance Journalists
Richelieu A
Michael Behar - Freelance journalist
Eric Brodnax - The Away
Network/Orbitz Worldwide
Susan Cosier - Audubon Magazine
Chris
Doyle - ATTA
Judith Fein - Travel journalist
Jeff Gayduk - Premiere Tourism
Marketing/Leisure Group Travel
Caren Osten Gerszberg - Writer
Annika Hipple - Writer, Editor,
Travel Photographer
Stirling Kelso - Travel + Leisure
Magazine
Elisabeth Kwak-Hefferan - Backpacker
Magazine
Christian Levesque - Espaces
Magazine
Don Mankin - Writer
Everett Potter - Freelance
journalist
Gigi Ragland - www.GigiRagland.com
John Rasmus - National Geographic Adventure
Theresa Storm - Travel Journalist and Photographer
Abe Streep - Outside magazine
Greg Sullivan - AFAR Media
Dave Wiggins - Widness & Wiggins PR
Group B:
Broadcast (television, film
production, radio, podcasts)
Malbaie A
Michael Brown - Serac Adventure
Films
John Canning - Media Sherpa
Regina Fraser and Pat Johnson -
Grannies on Safari
Tom Holm - Endangered Destinations
Paul Ross - Filmmaker, Freelance Journalist
Anna Stancioff - Hawkins
International PR
Anne "Kat" Yates - Waterlight
Films
Group C:
Internet (online counterparts to
physical world media outlets,
popular travel blogs, travel content
providers & more)
Malbaie B
Ellen Barone - EllenBarone.com
Anne Dimon - TraveltoWellness.com
Annika Hipple - Writer, Editor,
Travel Photographer
Jamie Martin -- Senior Editor – Web Lead, Experience Life Magazine
Alexia Nestora - Lasso
Communications
Heidi Siefkas-Cassemiro - .TRAVEL
Veronica Stoddart - USA TODAY
Alistair Wearmouth - The Away
Network/Orbitz Worldwide
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6:00 PM |
7:00 PM |
Cocktails WITH CHILE |
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Richelieu ABC |
 Sip a pisco sour or glass of wine while
National Geographic Adventure Contributing Editor Jon Bowermaster regales you with stories from 20 years of explorations, adventures, and many fantastic experiences traveling the length of Chile.
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FREE NIGHT |
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By
popular demand, Delegates have an
open night – it’s your chance to
take a break, relax, network, visit
the spa and/or explore nearby
regional cuisine options. Visit the
concierge desk at the Fairmont for
ideas! |
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Start |
End |
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8:00 AM |
9:30 AM |
Collaborative Learning
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Collaborative learning sessions
provide presenters and Summit
delegates the chance to explore
real-world case studies to build
understanding, to gain practical
tools and insights, and action plans
for organizational implementation.
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9:30 AM |
9:45 AM |
COFFEE BREAK |
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9:45 AM |
11:15 AM |
Collaborative
Learning 2
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11:15 AM |
11:30 AM |
Networking BREAK |
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11:30 AM |
1:00 PM |
Collaborative
Learning (repeat session)
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1:15 PM |
2:15 PM |
SPOTLIGHT ON
SUSTAINABILITY LunchEON |
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Richelieu ABC |
 Absorb
two stories about sustainable
adventure tourism development; one
from Kurdistan as they face long
odds in this autonomous region of
Iraq, and the second from Jordan
which will discuss their continued
focus on long-term plans to
responsibly and sustainably develop
tourism. |
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2:15 PM |
2:30 PM |
Networking Break |
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2:30 PM |
4:00 PM |
Collaborative
Learning 2 (repeat session)
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4:00 PM |
4:15 PM |
Networking Break |
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4:15 PM |
5:15 PM |
“Crash Courses” (REPEAT SESSION)
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Short courses for the quick-study
with take-to-the-office-tomorrow
insights, strategies, tactics and
tools.
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5:15 PM |
5:30 PM |
Networking Break |
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5:30 PM |
6:45 PM |
Meeting of the
Minds - Interest Groups Networking –
Part II
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Delegates who've attended Part I of
Meeting of the Minds are encouraged
to pick up the dialog in Part II
(Delegates have the option to attend
separate sessions)- whereas Part I
of Meeting of the Minds is focused
on defining and exploring the major
issues raised for each of the six
session topics, Part II of Meeting
of the Minds will be geared toward
collective priority-setting of the
issues along with round-table
discussions about the specific
solutions, steps and/or initiatives
that will help the adventure travel
community advance the topics - the
outcome of the Meeting of the Minds
gatherings will be captured and
further explored after the Summit
through the ATTA's online community
for members (The
HUB), through regional
gatherings, coverage in
AdventureTravelNews.com, etc.,
to ensure continuity and progression
between this year's Summit and our
2010 Adventure Travel World Summit.
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| 7:15 PM |
8:00 PM |
COCKTAILS WITH ECUADOR |
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Richelieu ABC |
Ecuador Tourism Board and National
Geographic ADVENTURE invite you to a
cultural immersion experience!
Sample authentic cuisine, see
incredible photos, and learn why
Ecuador offers travelers an
incredible range of adventures. |
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8:00 PM |
10:00 PM |
A RECEPTION IN
THE YUKON |
|
Malbaie AB |
 Unearth nuggets of information from Canada’s Yukon as they share secrets of a recent successful partnership. Enjoy hospitality, enter a scavenger hunt to win a trip or ExOfficio travel clothes, and see why the Yukon is ‘Larger than Life’. |
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