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(SEATTLE, WASH.) –
September 9, 2005 – Supporting efforts by the Adventure Travel Trade
Association (ATTA) to redefine, reorganize and galvanize the
fragmented adventure travel industry, more than 40 top executives
are scheduled to speak at the Adventure Travel World Summit in
Seattle, October, 16-18, 2005.
No previous
adventure travel industry gathering has featured the depth,
knowledge and influence of those addressing the 2005 Adventure
Travel World Summit (ATWS). Among the dozens of leaders presenting
during the Summit, session speaking roles belong to top executives
of Virtuoso, Lonely Planet, Orbitz, AARP, Geographic Expeditions,
National Geographic Adventure Magazine, Costa Rica Expeditions,
Wilderness Travel, ExOfficio, Off the Beaten Path, G.A.P Adventures,
Explorandes, Outdoor Industry Association, and America Outdoors.
New Summit
session highlights announced today include the following:
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Media panel: an
interactive publicity-generation workshop featuring award-winning
writers and editors from USA Today, Outside Magazine,
and National Geographic Adventure Magazine;
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Research
sessions: leading experts deliver new trend and research from the
World Bank, AARP, Outdoor Industry Association, ActiveWomen.com,
NOLS, Richard Bangs’ Adventures on Yahoo!,
and Travel Tech Consulting;
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Operational
sessions: insurance, liability, guiding, recruiting and retaining
staff are issues tackled by industry pioneers and those on the
front lines;
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Web/technology
workshops: Orbitz, Yahoo!, AdventureCentral.com, Tralliance,
MSNBC.com and Memetics Systems executives deliver practical tools
for securing dot-travel URL's and attracting, retaining and
converting new customers.
Session schedules
and summary descriptions with the names of presenters are available
at
http://www.adventuretravelworldsummit.com.
Helping Summit
participants fuse big-picture vision with everyday practical
knowledge and tools to help businesses reduce costs, increase
revenues and grow their own customer bases is the primary aim of the
three-day conference. Core discussion topics include trends,
research, marketing, partnering, operations, sustainability, and
funding. ATWS sessions will provide participants with opportunities
to form partnerships, collectively analyze new research, debate
challenging issues, and develop group-buying power.
Every session offers take-away
collateral specific to each presentation and all Summit participants
will receive a CD ROM containing all session presentations and
collateral by November 18, 2005.
Hosted by the ATTA,
the Summit is designed primarily for industry executives and
decision makers of domestic and international tour operators,
destination marketing organizations, tourism boards, lodges, and
travel agencies worldwide. The outcome of the ATWS is to enable the
industry to better serve travelers, promote responsible tourism, and
optimize the industry’s market potential.
Day one (Sunday,
October 16th) of the 2005 Summit includes an
unprecedented opportunity for attendees to raft, hike, sail,
fly-fish and geo-team while participating with adventure experts and
colleagues, followed by an awards program recognizing industry
pioneers, and a special showing of the IMAX film, “Mystery of the
Nile,” with celebrity guests. Days two and three feature
interactive learning, strategy, planning, visionary, plus networking
sessions and evening dining and entertainment.
Online registration
is accessible at
www.adventuretravelworldsummit.com.
Registration Fees are $750.00 U.S. for ATTA Members and $950.00 for
non-members. For information about an upcoming Summit preview
conference call, email
info@adventuretravel.biz.
Sponsors of the
Adventure Travel World Summit include Orbitz.com, ExOfficio,
National Geographic Adventure, Yahoo!, ZhongKun Travel,
AdventureCentral.com, REI, and Eagle Creek.
The Seattle-based
ATTA (www.adventuretravel.biz)
is a strategic membership organization dedicated to raising the
profile of adventure travel globally. Established in 1990, the ATTA
provides services, knowledge, and connections that help its members
succeed in their businesses and contribute to overall industry
growth.
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