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(SEATTLE, WASH.) – September 14, 2005 – Nominations are currently
being sought by the Adventure Travel Trade Association for its
inaugural Pioneers of Adventure Travel awards program set to debut
at the Adventure Travel World Summit in Seattle October 16, 2005.
The
purpose of the new recognition program is to honor past and present
pioneers of new routes and destinations, commercial adventure travel
enterprises, responsible tourism practices, innovative partnerships,
and groundbreaking consumer education and awareness initiatives in
the world of adventure travel. Pioneers will be acknowledged for
having created, challenged in a positive and productive way,
protected, evolved and helped to enhance the overall state of the
adventure travel industry.
Nominations may be submitted until October 4, 2005for the following
adventure travel categories:
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Tour Operators (Two
categories: Domestic and International/Overseas)
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Destination
Marketing Organizations (includes tourist boards, tourism
ministries)
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Lodge and/or
Attractions
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Adventure Travel
Guides (individual award)
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Specialty/Adventure
Travel Agencies
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Specialty/Adventure
Travel Agents
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Retailers (Travel,
Outdoors, Adventure, etc.)
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Media (print or
broadcast)
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Manufacturers
Peer-based judging for the awards program includes the ATTA
leadership, ATTA Advisory Board and the Adventure Travel World
Summit Advisory Committee.
Judges will evaluate nominees on multiple measures including such
things as: quality of management and leadership; creation of new
adventure market niches; industry-galvanizing initiatives; strategic
collaboration efforts leading to innovative and lasting
partnerships; introduction and advancement of responsible tourism
practices (e.g., ecotourism, sustainable tourism, voluntourism);
professional support, mentoring and development of others in the
industry; setting of “gold bar” customer service standards;
execution of business strategy and on-the-ground operations; and
legacies left behind for others in the industry build upon.
All
nominees will be recognized by the Adventure Travel Trade
Association. Visit
www.adventuretravel.biz/pioneerawards for nomination
guidelines. Nominations must be received electronically no later
than 5:00PM PST on October 4, 2005, via
pioneers@adventuretravel.biz. Finalists will be announced
during the opening ceremony of the Adventure Travel World Summit (www.adventuretravelworldsummit.com).
Seattle-based ATTA (www.adventuretravel.biz)
is a strategic membership organization dedicated to raising the
profile of adventure travel globally. The ATTA, established in
1990, provides valuable services, knowledge, and connections that
help ATTA members succeed in their businesses, thereby helping the
industry grow.
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