*Agenda subject
to change.
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4:30 PM |
9:00 PM |
Registration |
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5:00 PM |
7:30 PM |
Opening Reception -
Social Networking and Live Music |
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7:30 PM |
10:30 PM |
Opening Ceremony and
Featured Speakers at Brazilian Night
Brazil's
Tourism
Minister welcome address to all
delegates and partners. Adventurers
Margi and
Gérard Moss show their passion for Brazil:
– “Brazil’s coat of many colors”
with outstanding nature and
adventure images, Bossa Nova and
local gastronomy.
Dinner
Sponsored by:
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8:00 AM |
9:00 AM |
BREAKFAST |
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9:00 AM |
10:30 AM |
Opening and Keynote Speaker -
Jim
Gilmore - Strategic Horizons
“The Experience
Economy: Work Is Theatre & Every
Business a Stage”
The
adventure travel industry faces real
and perceived threats of
commoditization. Jim will share how
customers are increasingly spending
their time and money on
experiences—memorable events that
engage them in an inherently
personal way. To address consumer
shifts, Jim will offer expertise in
conceiving and designing new ways of
adding value to adventure travel
offerings through experience design,
customer experience management and
experiential marketing. |
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10:30 AM |
10:45 AM |
COFFEE BREAK |
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10:45 AM |
12:15 PM |
SESSION 1:
Track 1 Marketing & Sales
On-Line Marketing Optimization
Practical lessons for tour operators
for improving on line marketing
skills. Tools, guidance and advice
for email
marketing, managing in-house email
databases, blogging and more.
Eric Brodnax,
Away.com/ Orbitz Worldwide - USA
Track 2 Operations
& Management
Wearing Too Many Hats: Meeting the
Challenges of a Small Operation
An interchange of strategies and
guidelines that successful adventure
travel company owners use to tackle
day-to-day challenges of small and
medium sized enterprises - come
ready to share your current
challenges and get real-time advice.
Daniel Spinelli,
Praia Secreta Consultoria / Abeta -
BRA
Antonia Neubauer,
Myths&Mountains - USA
Massimo Desiati,
4 Elementos / Abeta - BRA
Track 3 Public Relations
Bad News, Good News and Handling the
Media in Crisis
Crisis management. Guidance on how
to prevent, prepare for and deal
with the worst situations we have to
face. Experts deliver specifics on
managing communications when faced
with angry customers, skeptical
media and stressed staff.
Helder Madeira
– Outward Bound – BRA
Chris Doyle,
ATTA – USA
Silvia Basile,
Associação Férias Vivas - BRA
Track 4 Innovation & Best Practices
Creating Competitive Adventure
Tourism Markets - Adventure Tourism
Development Index (ATDI)
The
ATDI is a tool supporting
entrepreneurs and governments who
want to develop and market
sustainable adventure tourism
products and services. Case studies
illustrate how destinations and the
entire adventure tourism supply
chain can benefit from the ATDI.
Christina Heyniger,
Xola Consulting, Inc. – USA
Indira Palomino,
PromPeru - PER
Kristin Lamoureaux,
George Washington University - USA
Track 5 Sustainable Tourism
Integrating Adventure Travel with
the World’s Great Trails &
Recreation Areas
Learn from industry and project
leaders how your product or
destination can be involved and take
advantage of the integration of
adventure, travel and existing
outdoor recreation resources. Learn
how to partner with public and
private governing bodies of
these prized areas.
Frank Hugelmeyer,
Outdoor Industry Association - USA
Herbert Pardini,
Ass. Montanhas do Espinhaço / Abeta
- BRA |
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12:15 PM |
1:45 PM |
LUNCH
Featured Destination:
Minas Gerais: A brilliant Brazilian
gem waiting to be discovered by
nature and adventure lovers.
Lunch Sponsored by:
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1:45 PM |
3:00 PM |
General Session -
Frank Hugelmeyer - Outdoor Industry
Association (OIA)
“Outdoor Industry Influences &
Shaping the Active Outdoor Lifestyle
of Americans”
The
generational transformations
expected in outdoor consumer and
participation trends, attitudes and
lifestyles in the next twenty years
in the United States will be
dramatic.
Read more... |
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3:00 PM |
3:15 PM |
COFFEE BREAK |
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3:15 PM |
4:45 PM |
SESSION 2:
Track 1 Marketing & Sales
Consumer Trends
Understanding consumer trends - what
people are doing when they’re not
working, sleeping or doing “must do”
activities, plus snapshots of demo-
and psychographic trends,
technology’s impact, behavioral
changes, and more.
Marcelo Pedroso,
Embratur - BRA - moderator
Don Mankin,
Adventure Transformations, Inc. -
USA
Esteban Whalter,
Google - BRA
Track 2 Operations
& Management
Guides: Paths to Exceptional Client
Experiences
Guides are often considered the
pivotal people who make or break the
experiences of your clients. Learn
from the leaders the key lessons and
good practices to develop and keep
exceptional guides.
Claudio de Moura Castro,
Pitágoras - BRA - moderator
Cari Gray,
Butterfield & Robinson - USA
Ana Báez,
Turismo & Conservación Consultores -
CR
Humberto Medaglia,
Aimberê - BRA
Track 3 Public Relations
Meet the ATTA and ATTA Member
Networking
Meet ATTA executives and ask all
those burning questions you’ve had,
learned more about the global trade
association, its mission and plans,
and how you can get more involved.
Shannon Stowell, Chris Doyle, Chris
Chesak, Lisa Alley, Paula Mendes
– ATTA – USA
Track 4
Innovation & Best Practices
ISO/Standards/Certifications Forum:
Challenges and Benefits
Participants in this moderated forum
will discuss and debate the
challenges and benefits that unfold
from establishing standards and
developing, implementing and
auditing certification processes.
José Augusto Pinto de Abreu,
Sextante - BRA - moderator
Ronald Sanabria,
Rainforest Alliance - COSTA RICA
Alfredo Ferreyros,
Explorandes - PERU
Diogo Demarco,
Ministério do Turismo - BRA
Track 5 Sustainable Tourism
Indigenous People's Tourism
A forum useful for all indigenous
persons, businesses and communities
interested in securing practical
information that they can use in
their indigenous tourism
initiatives. Adventure tour
operators should come away with
insights into what motivates the
indigenous tourism traveler and what
types of experiences the operators
should be offering.
Israel Waligora,
Ambiental / ABETA – BRA - moderator
Judy Karawacki,
Small Planet Consulting – CAN
Biraci Yawanawá,
Organização Yawanawá - BRA
Jurandir Siridiwe,
IDETI - BRA |
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4:45 PM
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6:30 PM |
Social Networking, Visit the
Exhibitors and Marketplace featured
companies. |
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5:00 PM
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6:30 PM |
Meet the Press
Meet publishers, editors,
filmmakers, travel radio hosts,
bloggers, social networking site
editors, freelance writers and
photographers at this 90-minute
facilitated networking period.
Roundtable discussions for key
sectors of the media – newsprint,
magazines,broadcast (TV & Radio) and online
media – will be available.
Click here for more details... |
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6:30 PM |
7:30 PM |
COCKTAIL RECEPTION
Featured Destination:
Tocantins A unique opportunity to
discover the beauty and adventure of
this dream destination.
Sponsored by:
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7:30 PM |
10:30 PM |
DINNER/EVENTS
Featured Destination:
São
Paulo: Experience the diversity of
São Paulo State and get the inside
track on Brotas and Socorro, its top
two adventure destinations.
Dinner Sponsored by:
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8:00 AM |
9:00 AM |
BREAKFAST |
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9:00 AM |
10:15 AM |
General Session
Real Travel: Rendering Authenticity
in an Increasingly Unreal World
Following on the heels of Jim's
September 4th Keynote, Shannon will
quiz Jim on the emerging Experience
Economy and the rise of authenticity
as a consumer sensibility. They will
discuss the staging of compelling
travel experiences and offer
insights on how adventure travel businesses should
be “real” versus saying they’re real
to ensure the rendering of authentic
travel experiences.
Shannon Stowell, ATTA - USA
Jim Gilmore, Strategic Horizons –
USA |
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10:15 AM |
10:30 AM |
COFFEE BREAK |
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10:30 AM |
12:00 PM |
SESSION 3:
Track 1 Marketing & Sales
Product Design: Specialization &
Customization
Top adventure travel operators share
knowledge, insights and strategies
for designing unique, authentic and
high interest products for an
ever-changing and demanding client
base.
Anne Wood,
Mountain Travel Sobek - USA
Debra Fox,
CC Africa - ÁFRICA
Robert Betenson,
Matueté –BRA / UK
Track 2 Operations
& Management
Safety System Management – Lessons
from the Field (Specific for
Brazilian Tour Operators)
Learn what you have to do to have a
quality safety system running at
your company. Get first-hand
insights from tour operators and
experts that are making it happen.
Dival Schmidt,
SEBRAE - BRA - moderator
Alvaro Barros,
ABETA - BRA
Rafael Barbieri,
Ecoação Turismo de Aventura - BRA
Rafael Ciquella,
Rema Rios Turismo - BRA
Track 3 Public Relations
Media Mastery: How to Package
In-Depth Travel Stories for Media
Consumption
Digital, newsprint and magazine
journalists provide valuable
insights to adventure travel
companies on how to increase the
likelihood of your company's
exposure - in all mediums. Tips and
tools for better understanding the
media (and its readers, viewers,
listeners), preparing your "pitch",
creatively packaging collateral, how
to approach the writers, and knowing
what's news, what's feature
material, and when to deliver your
ideas.
Molly Feltner,
SmarterTravel.com - USA
Everett Potter,
Everett Potter’s Travel Report - USA
Veronica Stoddart,
USA Today - USA
Track 4
Innovation & Best Practices
Making the Best Use of Digital
Technologies (e.g., GPS) and Media
to Promote Places and Engage
Travelers
Explore with experts the technologic
trends and innovations that are
enhancing adventure travel products
and client experiences, as well as
the integration of technology and
the digital/internet world that are
helping destinations bring their
product to life.
Jussara Rocha,
SETUR / MG - BRA
Lane Roney,
Geovative Solutions – USA
Ariane Janer,
EcoBrasil – BRA/HOL
Track 5 Sustainable Tourism
Changing Mindsets: Value
Propositions for Protecting Key
Areas
New solutions, approaches and good
practices on tourism and concessions
within Protected Areas and National
Parks.
Israel Waligora,
Ambiental / ABETA - BRA - moderator
Oliver Hillel,
Convention on Biological Diversity –
BRA/CAN
Glenn Philips,
South African National Parks – SOUTH
AFRICA
Representante,
ICMBio – BRA
Graeme Ayres,
Conservation Department – NZ |
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12:00 PM
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1:30 PM |
LUNCH
Featured Destination:
Argentina. Taste the flavor of
Argentina and its exceptional range
of nature and adventure options.
Lunch Sponsored by:
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1:30 PM |
2:45 PM |
General Session -
Olivier Cantet - Rip Curl
Lessons from the Surfing Industry
Each adventure activity must remain
authentic to its roots as surf has
always been. What makes surfing
successful could be benchmarked and
use as an inspiration to find you
own way, always starting from the
core values of your business. |
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2:45 PM |
7:00 PM |
MARKETPLACE
Being held on the ground floor,
Marketplace will feature
approximately 80 specialized, high
quality adventure and eco-tourism
incoming tour operators/suppliers
from South America who will be
available throughout the Summit, and
at designed times, to meet with
buyers (tour operators, wholesalers,
agents outside South America - as
well as to the press) interested in
product development discussions.
Click here
for more details.... |
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3:00 PM |
4:30 PM |
DMO/Tourism Board/CVB (Exclusively)
Networking Forum*
An
ATTA/ABETA-facilitated assembly for
the discussion of and exchange of
adventure travel industry matters
concerning the development, growth,
inspirations and challenges facing
Destination Marketing Organizations
and Tourism Boards worldwide. |
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3:00 PM |
5:00 PM |
Protected Areas Mixer*
Invites only – International Experts
on Protected Areas Workshop for
insights and discussions to develop
the tourism and concession in
National and State Parks. |
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4:30 PM |
6:00 PM |
Search and Rescue Forum*
Search and rescue teams based on
Adventure Travel destinations get
together to discuss and share
experiences and common challenges
and find solutions to maintain the
prevention and accident response
active. |
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6:00 PM |
7:30 PM |
COCKTAIL RECEPTION
Featured Destination:
Ceará. This northeastern Brazilian
state benefits from its strategic
location and is an ideal gateway for
adventure and nature tourism in
Brazil.
Sponsored by:
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After the cocktail reception we
suggest that you visit Adventure
Sports Fair. Friday night is free:
experience São Paulo at night! |
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* Sessions run concurrently. |
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8:00 AM
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9:00 AM |
BREAKFAST |
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9:00 AM |
9:30 AM |
General Session
ATTA/ABETA: Critical Industry
Updates
The
entire Summit delegation will attend
for a Summit “Pulse Check” Update
from Association leaders backed by
Summit news announcements, plus,
each organization will reveal new
survey results including the ATTA’s
August “state of the global
economy’s impact on adventure tour
operators” and ABETA’s survey
concerning safety management. |
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9:30 AM |
12:30 PM |
Marketplace
Being held on the ground floor,
Marketplace will feature
approximately 80 specialized, high
quality adventure and eco-tourism
incoming tour operators/suppliers
from South America who will be
available throughout the Summit, and
at designed times, to meet with
buyers (tour operators, wholesalers,
agents outside South America - as
well as to the press) interested in
product development discussions.
Click here
for more
details... |
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9:00 AM |
10:30 AM |
Safety Management Forum*
Brazilian Adventure Travel Companies
involved in the Safe Adventure
Program get together to discuss the
implementation of standards and to
share their knowledge and
experience. ABETA Staff will be
facilitating. |
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10:30 AM |
12:00 PM |
Association Partnership Forum
Members of the ATTA’s Association
Partnership Program will gather
their second annual meeting. Summit
delegates who participate as tour
operators, lodges/accommodations and
attractions as members in adventure
travel trade associations - or those
who are interested in learning more
about association memberships - are
invited to learn more about the
activities, interests and
initiatives of this growing group. |
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12:30 PM |
2:00 PM |
LUNCH
Featured Destination:
Peru. A place of millenary cultural
heritage and rich colonial
tradition, Peru also offers great
options for nature and adventure
travelers.
Sponsored by:
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2:00 PM |
3:30 PM |
SESSION 4:
Track 1 Marketing & Sales
Integrated Marketing: Using Offline
Marketing to Drive Online Results
Is print advertising less important
than online advertising? On the
contrary: integrating on and offline
worlds of advertising produces the
most compelling strategy to
stimulate consumer interest, all
while reinforcing your company's
brand. Learn how to make the most of
both opportunities.
Bryan Kinkade,
National Geographic Adventure - USA
Ricardo Contel,
Revista Aventura & Ação - BRA
Tanya Niederhoff,
Men’s Journal - USA
Track 2 Operations
& Management
Risky Business: Protecting Clients
and Your Business
Your client's adventure starts when
you communicate your product and
accept your client's payment.
Protect your company: Learn the best
practices on how to present your
products and screen clients for
specific adventure activities.
Debra Fox,
CC Africa - Africa
Antonio Ramón,
Club Andino Bariloche - ARG
Ruy Marra,
Superar Consultoria - BRA
Track 3 Public Relations
Beyond the Press Release: Creative
Strategies for Increased Media (and
consumer) Visibility
Learn how to look beyond the press
release to access a much broader
audience for your special news.
Learn how news services increase
visibility through popular search
engines, creating photo and/or video
libraries for journalist access,
establishing media/press centers
that positions you/your company as
THE experts.
Nancy Harrison,
Adventure Travel Media Source - USA
Karen Kefauver,
Freelance Journalist - USA
Kiko Nogueira,
Editora Abril - BRA
Track 4
Innovation & Best Practices
Serving Specialty Needs -
Accessibility and Adventure
Having 650 million in the world and
54 million of them in America, the
disability community is not to be
ignored. The road for accessibility
in adventure travel is now real and
paved. Pioneers tell their stories
and provide strategies and actions
for servicing this influential
market.
Jani Nayar,
Society for Accessible Travel &
Hospitality - USA
Ricardo Noboru,
Turismo Adaptado - BRA
José Fernandes Franco,
Campo dos Sonhos - BRA
Track 5 Sustainable Tourism
To Non-Profit or Not: Adventures in
Community Based Tourism
Learn the “best practice” guidelines
for travel philanthropy. These
experts will review how our industry
promotes travel philanthropy and
offer insights into encouraging
people to think beyond the
“me-centered” view of travel.
Kátia Silva,
Ministério do Turismo – BRA -
moderator
Antonia Neubauer,
Myths and Mountains - USA
Daniela Papi,
PEPY - USA
Ion David,
Travessia / ABETA – BRA
Kimiko Matsumoto,
Freeway Maranhão / ABeta – BRA |
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3:30 PM
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3:45 PM |
BREAK |
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3:45 PM |
5:15 PM |
SESSION 5:
Track 1 Marketing & Sales
Effective Marketing for Tour
Operators - Back to the Basics
Marketing success begins with the
basics. Experts share key strategies
and tactics you can apply tomorrow
to improve the way in which you
develop product, improve your on and
offline presence, make your
adventures come alive for your
prospect clients, and build
relationship marketing strategies
that can help you keep your
customers year after year.
Jean-Claude Razel,
Alaya Expedições / ABETA - BRA
Cari Gray,
Butterfield & Robinson - CAN
Kurt Kutay,
Wildland Adventures - USA
Track 2 Operations
& Management
Business Essentials: Managing
Finance, Infrastructure, and
Growth's Impact
Cash flow issues? Human resource
management worries? Preparing for
the next stage of your company's
growth? Experienced leaders will
share their knowledge and solutions
for building a solid foundation for
the successful management of your
company. Come ready to share your
challenges and secure real-time
advice.
Alfredo Ferreyros,
Explorandes - PER
Eduardo Coelho,
Recanto Ecológico do Rio da Prata -
BRA
Alejandro Rosales,
Extremo Sur - ARG
Track 3 Public Relations
"Give the People What They
Want”: Creating Multi-Media
Adventure Experiences That Drive
Results
Travelers have access to an advanced
media world and are increasingly
relying on the Internet for
streaming video, live updates and
more. Learn to put your
destination’s and adventure
company’s visual assets to good use
in a way that delivers quality,
desirable and timely exposure in
multiple channels, differentiates
you from the competition, helps you
to tell your unique story and
develop a library of unique
expertise that you can own and use
for years to come.
John Canning,
Green Living Project - USA
Rob Holmes,
Green Living Project - USA
Lawrence Wahba,
Canal Azul - BRA
Track 4 Innovation & Best Practices
Trends and Optimization of Online
Distribution Channels
Learn all about online distribution
channels -- from large
global-distribution companies to
more market-specific providers --
how it fuels business growth, what
will work best for your company, and
how extending your reach through
these channels affects your overall
business and marketing strategies.
Amber Hayes,
Adventure Engine - USA
Dick Schulte,
Adventure Central – USA
Track 5 Sustainable Tourism
Developing Eco-Adventure Travel
Destinations: Lessons from the Field
Hear different perspectives from
developing destinations -- the
experiences that can help your
company and destination interact
better with all stakeholders --
private and public, and throughout
the entire supply chain.
Gustavo Timo,
ABETA - BRA
Jaime Rios,
Instituto Nacional de Promoción
Turística - ARG
Tânia Brizola,
Ministério do Turismo – BRA |
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5:30 PM
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6:30 PM |
General Session
-
Carol
Bellamy
"The Moral Adventurer in a World of
Need"
What does it mean to be an
adventurer in a world made ever
smaller through transportation and
technology, where some enjoy
increasing opportunities to get out
and see the world while far too many
others struggle in place to simply
see tomorrow?
Read more... |
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6:30 PM |
7:30 PM |
ATTA/ABETA -
Moving Forward
Be
sure to attend the official close of
the Summit conference to access
closing remarks, gain Summit
synopses learning based on Summit
delegate feedback, find out who the
recipients of the ATTA’s Lifetime
Achievement Award winners are, and
be present to hear the vision and
next steps delivered by ATTA and
ABETA leaders that will help to
shape the global adventure travel
community’s coming initiatives. |
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7:30 PM |
10:30 PM |
SOCIAL RELATIONSHIP |
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* Sessions run concurrently. |
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